Each Vintage has three Plénitudes, and embodies the total faith in the creation that is constantly renewed by Chef de Cave Vincent Chaperon. The champagne's intensity is based in precision, so inviting, so mysterious. Each Dom Pérignon is a true act of creation, made from only the best grapes. A favored wine of the Sun King Louis XIV, Dom Pérignon himself compared his wine to "drinking stars".ĭom Pérignon: an absolute commitment to Vintageĭom Pérignon's commitment to vintage is absolute. Over that time, he became known as the "father of champagne" for laying down the fundamental rules for the traditional Champagne production method (La Methode Champenoise or Traditionelle). Dom Pérignon dedicated over 40 years to this mission, employing a visionary spirit and daring approach to the wine making process. Moet obtained Dom Perignon trademark in China in 2008, and it’s valid till 2028 pending renewal.Dom Pierre Pérignon, a French Benedictine monk, set out his vision to "create the best wine in the world" when he became Cellar Master at the sacred Abbey of Hautvillers in 1668.
#Dom perignon luminous come funziona Offline
Given the fraudulent product is taken offline, there is no evidence to prove the existence of offline sales of the defendant’s company to other customs, leading the court to discount the final compensation amount. The court also adds that because the scale of the fraudster’s fake wine operation can not be determined, and there is no evidence to prove the actual loss from Moet Hennessy. The court’s reasoning for the reduced compensation is that the amount of fake Dom Perignon Luminous wines sold from the shop over the past two years is “limited”.įrom the data provided by, the fraudster over a period of two years sold RMB 95,440 (US$ 14,777) worth of fake Dom Perignon, “a limited amount” over a stretched period of time, as the court describes. The court in the end ordered the fraudster to pay Moet RMB 80,000 for economic damages and RMB 90,563 for litigation costs, about one third of what Moet requested. It ranks the fourth largest market in terms of prestige cuvée market share, just behind Hong Kong.Īccording tot the court document, Moet asked for RMB 500,000 (US$77,409) compensation for its litigation costs and economic damages. However, the country is a key market for prestige Champagne. Last year, its exports to mainland China was down -25.8% to 1.4 million bottles, according to Comité Champagne data. Traditionally, Champagne exports a fraction of its bubbles to China, with less than 2 million bottles sold in the country on average. It’s also unknown if a follow-up criminal investigation is launched against the implicated Beijing supplier. The court, however, ruled that the communications on WeChat couldn’t establish if it’s in fact between the said Beijing supplier and the fraudster. The company told the court that it got the counterfeited products from another company in Beijing called 北京网鼎兴友商贸有限公司 and presented WeChat communications as proof. 品味八方酒行 online shop on (pic: screengrab) 品味八方酒行 online shop on (pic: screengrab) The fraudster’s shop on was identified as 品味八方酒行 in the court document and operated by a Beijing-based company called Shi Chun International Trading Company (世醇国际贸易（北京）有限公司).Ī search by Vino Joy News on still shows the company has over 30,204 followers on the e-commerce platform as of June 30, and is selling a range of premium Champagne including Dom Perignon, its luminous cuvees, Krug and Champagne Armand de Brignac (see below screengrabs). Also a few letters are capitalized incorrectly such as “PLenitude “, “eLboration”, “reveaLed”, whereas the authentic wines spelt all words in lower cases.
The cuvees are designed to glow in dim-light environment with a built-in switch hidden in the punt.Īdditional inspection by Moet Hennessy team also found inconsistencies in wine label design, font size, vintage discrepancy between label and cork, and shoddy typos on its back labels.įor example, on the back label, the counterfeit bottle spelt “résultat” erroneously as “résulta”. The two cases of fake wines were bought by Moet Hennessy for a total of RMB 43,000 (US$6,658) and included luminous labels of green, red, yellow, white, light blue and dark blue.ĭom Perignon, however, only produces two luminous labels from the range, one vintage prestige cuvee with a green label and a rosé with a red label. Dom Perignon Luminous Millesime Brut 2002 vintage green label (pic: Internet)
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